DID THEY GET YOU, AGAIN?

Have you ever tried to convince someone to do something and you ended up doing what THEY wanted instead? Somehow, you got influenced by their charm and before you realized it, you were eating in their hand, even though you had prepared for the conversation with a very different outcome in mind?

You probably got mesmerized by the charm of an influencer!

Today, I will discuss how to “sell” your idea to an Influencer. Wether you are trying to convince your kid to eat vegetable or selling a contract to a potential customer, this will be very useful to know if you are facing this personality type.

Here is an excerpt from THINK Yourself@ A RELATIONSHIPS PRO, written in collaboration with Maureen Hagan, Personality and Behavioural Expert. This book on communication, relationships, sales, collaboration, influence and getting along, uses the STYLE-L.I.S.T. personality assessment tool to take you on a journey of discovery, firstly of your own personality style and how to interact with people of other styles.

This is the second style being discussed here. If you have missed last week’s blog where I was discussing how to sell to a Leader, you can read it HERE.

HOW TO SELL TO AN INFLUENCER

Here is what you should focus on when you sell to an Influencer: Reinforce their opinion and welcome their ideas and thoughts into the conversation. Allow the conversation to flow. Listen for key words that tell you what the Influencer values and incorporate this language into the conversation; “I hear that you like to…”, which is amazing because…” sorts of statements.

Avoid arguments, work out the specifics, discuss stimulating ideas. Give them optional buying choices (but limit to two or three at the most).  Recognize what they will bring to the sale or the sales experience. “I love speaking with you because you have a way with…”

Be less time disciplined but move at a steady pace, develop clear pictures, settle final details, use stories to motivate, and ask for their own personal opinions

In order to bring an Influencer to a decision: Allow them to express their personal opinion and follow their gut. Cite prominent people, provide endorsements, focus on the big picture, give incentives and recognition for meeting project deadlines.

SELLING YOUR SERVICES TO AN INFLUENCER:

Here are some things you might say to an Influencer as you are selling them an online course.

How are you?
How is your family?
What is the best course you have done?
This course is well laid out and easy to follow.
You can get this done in no time.
The content is very fun and interactive.
Everybody is signing up for this online course.
Follow your gut, you know exactly how this course could help you.
After the course, you get certified by the Association of XYZ, and you can put their logo on your business card.

CONVINCE AN INFLUENCER TO GO TO A MOVIE:

Here is how you can confince an Influencer to see a movie with you, on the night that you prefer.

You: “Everybody is going to see Star Wars on Tuesday for the opening night.”

Influencer: “Then we should go too!”

That is probably enough. With the Influencer, a mention that everybody else is doing something is enough for them to be in. Let’s continue the example in case they had another movie in mind.

You: “Everybody is going to see Star Wars on Tuesday for the opening night.”

Influencer: “Oh no, I wanted to see the latest superhero movie.”

You: “Yes, that movie sounds great too! I wonder which one everybody will be talking about on Wednesday morning. The superhero movie didn’t have really good reviews. But the Star Wars movie promises to be epic!”

Influencer: “Well, maybe we want to see that one then.”

You: “We could always do a double, see Star Wars at six thirty-five, then you can see the other one right after at nine?”

Influencer: “Yes, that sounds perfect!”

THE KEY NEEDS TO ADDRESS WHEN YOU SELL TO AN INFLUENCER ARE:

Personalized

Poeple-Focused

Purposeful

Passionate

I will have more articles on how to sell to the other types soon… stay tuned!

Nathalie

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