I AM SO BAD AT SELLING
I've learned a big lesson last week about schedules, and needing a break. If you missed last week's blog post, "I Have Learned a Big Lesson", you can catch up HERE.
"People like sincerity. So, once you can fake that, you've got it made." Isn't that funny how we judge what happens in sales courses? Somehow, there's tons and tons of cartoons and jokes like that one about sales, because there's this pre-conceived limiting belief that salespeople are bad. Watch the following video or read the transcript for more...
"Selling is bad. selling is trying to force your services or your product on somebody and then take their money. You gotta be mean to sell." We have to start changing these limiting beliefs if we want to become good at selling! Because selling is not just about having a business card with your name printed on it, followed by "Sales Professional" or "Salesperson".
If you have people in your life, you are selling. If you want to convince them to choose this movie over another, if you want to connect better with your teenagers, or if you want to get along with people, you need to be a good salesperson, unlike this girl:
Whether you have become an entrepreneur following the events of the past two years or you've always been one, it's one thing to be good at what you do, but you also need to be good at selling your services. Let's say you are a fitness professional, for example, and you know all the muscles in the body, you know how to exercise, and you know how to create a program for your clients. That's great, but if you're not good at selling, you're not going to have any clients. We need to understand that if we don't make any efforts in selling, that's the percentage of people that will do business with you:
If you are in a leadership position, you are selling as well. Right? And what selling teaches us is how to learn, to listen a lot more than we talk.
There are three main things that are keeping us (other than all these limiting beliefs) from being good at sales. The first one is our confidence. The second one is limiting beliefs about money, and the third one is limiting beliefs about sales.
Let's talk a bit about confidence. 85% of people have a lack of self-confidence in at least one area of their life. They feel defeated. They feel that they can't do it. And usually, it's because when you try something for the first time, you're definitely not good at it yet. It's absolutely normal.
But what happens is we get this imposter syndrome. And as we are asking for money in exchange for our services, we believe that we are not worthy, and that we're not good enough to accept this money. We feel like an imposter. Or we say things like: "I am not good enough. I am shy." Often, we believe that because we are an introvert, we're not going to be good at selling, but let's understand that our personality is not set in stone. We are the only person that decides who we want to be. Nobody has ever said that you can't sell your services, or you can't get along with other people if you are shy. If "shy" doesn't suit you, you don't have to stay shy. You can change that. Let's understand that it is possible to change.
Limiting beliefs about money are also really in the way of us becoming good at selling. Very often, we're not willing to ask for money because we have all kinds of ingrained limiting beliefs in our brain, like: "When you make more money, you spend more money, so you always live paycheque to paycheque." Or: "You have to work hard for your money." Or: "Money doesn't grow on trees." There are a lot of limiting beliefs that are keeping us from making money. And we know that when we make a sale, we would definitely be making money, but because of those limiting beliefs that are holding us back, then we might not program ourselves to be successful when it comes to sales.
Now, let's talk about our limiting beliefs about sales. A lot of people think that selling looks like this:
You go and ask somebody for a contract, or you ask them to hire you for something, or you offer them your product, you ask, and they buy it. But that's not how it works. We need to understand that selling is a process, and selling is about having a solution for someone's problem. Somebody is missing something and you have the missing piece.
Selling is all about solving other people's problems. So how is your product or your service solving somebody else's problem? This is what you want to approach your sales process with.
It's very serving to go that route. Thinking that salespeople are bad is very different than thinking that salespeople are serving. When you enter a store, (remember back in the days where we used to go shopping a lot?) if a salesperson comes towards you and asks you: "Can I help you?" How do you react? Do you say: "Oh, get away from me. I'm good. I'm fine. Don't even try to talk to me." If that's the case, you may have a limiting belief that salespeople are bad. When I go into a store and somebody walks up to me with a smile and asks: "Can I help you with something?" I answer: "Hey, I'm looking for a pair of black pants. Show me where they are. And do you have any on special in the back? You know your store better than I do. Help me out!" Sometimes, you really do just want to browse. It's fine. But sometimes, you are looking for something, and understanding that salespeople are serving starts with changing that limiting belief.
Try to observe your behavior when you are with other people that maybe are in a selling situation. Do you immediately judge them as if they are bad people? Or do you understand that they're there to serve you?
In THINK Yourself® A SALES PRO, we do teach a lot of this. Maureen Hagan and I have created this amazing course. If you're interested, you can look it up HERE.
Now, I have great news. If you would like a full one-day training on sales, I have a great event to invite you to. I will be the keynote speaker at the Why Sales Network convention, the New Sales Era. It's put together by Joyce Johnson, author of "No Back Doors for Me", along with many other sales books. I'll be the keynote opening speaker, the "heartnote" speaker. We're going to talk about limiting beliefs. We're going to talk about changing our mindset. There's tons of other professionals that will be guiding you into a full day of learning, implementing an innovating. It's called The New Sales Era, because we are no longer selling the same way we were selling pre-pandemic. I'm really looking forward to learning from all these professionals, and I can't wait to see you there.
You can register right HERE. I'll see you there!
ARE YOU GREAT AT WHAT YOU DO, BUT WOULD RATHER GO WITHOUT HAVING TO "SELL YOUR SERVICES"?
"Selling is difficult and daunting! It makes me feel pushy!"
The THINK Yourself® A SALES PRO Online Course may be for you! Discover how adding four dimensions to the way you sell your products and services can generate a higher conversion rate, greater income for you, exponential satisfaction for your clients, and set the base for a higher client retention and referral rate.
You will leave with easy to apply skills, a revamped relationship with money and a new mindset about the way you see yourself as a Sales Pro.
Check out some of my previous blog posts...
Early Worm Gets Eaten
What is the Key to Strong Relationships?
How to Reach Your Aims & Aspirations