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<\/p>\nI was standing in my office looking at my different piles of accumulated ideas. I had no clue where to start. I had so much on my to-do list. Every day, everywhere I turned, there was something else I needed to be doing. I needed to grow my following on Facebook and Instagram, re-do my whole LinkedIn profile and start sending private messages, I needed to increase my email list, create an online program, and webinars and also write books to position me as an expert, optimize my ranking on Google, update my website, create some lead magnets, and I needed to do all that while going to 3 networking events every week and still, find time to actually do what I do and bring in money. Somehow, I was trying to do everything, and I was so scattered be<\/p>\n
tween this long list of things that I have no clue how to do, that I was doing a little bit of everything and nothing well. I had to focus. I actually still do as I tend to split myself thin even today.<\/p>\n
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I made so many mistakes and I am still not sure most days as to what I am supposed to be doing. I got a lot of light bulbs from Hugh Culver, as he taught us this well-known, but rarely practiced secret to marketing yourself at CAPS Expert Who Speak Vancouver on Friday night.<\/p>\n
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Are you like me? Tired of making costly mistakes and miss opportunities? Are we doing too much when it comes to marketing? Does the market even care? If you are an entrepreneur, take a few minutes to read this. Hugh Culver has presented to over 1,100 audiences as a professional speaker.<\/p>\n
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Hugh explained how he went about starting different businesses and find his way to what he ultimately does today. He is telling us first, what not<\/em> do.<\/p>\n <\/p>\n 1ST<\/sup>: STOP DOING STUPID STUFF. <\/strong><\/p>\n We do too much of too little.<\/p>\n What we should focus on instead:<\/p>\n You are there to make people go from where they are to where they want to be. As you start, in the first 7 to 10 minutes, you have to make the people focus. You have to admit you made mistakes. It makes your real to the audience. Show vulnerability and remind them that you have been there. Show that you have struggled before you can move to the promise and then show them how. You want people to say: \u201cI am so glad I am here, that is exactly what I need to know\u201d.<\/p>\n Then \u2013 Now \u2013 How. A good breakdown is 35% set up – 50% Content – 15% Close<\/p>\n <\/p>\n 2ND<\/sup>. PROFIT PYRAMID<\/strong><\/p>\n <\/p>\n At the base, you use social media and whatever you are comfortable doing in order to bring people to your funnel. Then you analyze the data and you figure out what worked and what needs to be refreshed. Which social media brings you the most signing up on your list? Which type of post works best?<\/p>\n <\/p>\n A great way is to reach other people and what are the worst stupidest things that speakers do? You ask prominent speakers that have a big list, find their opinion and publish them, quote these well-known people and then when you post, they will share it because you asked their opinion.<\/p>\n <\/p>\n 3RD<\/sup> ENTREPRENEUR OR BUSINESS OWNER. <\/strong><\/p>\n Stop customizing stuff. <\/strong><\/p>\n Build a team and build systems.\u00a0 Difficult to make money as a solopreneur. Think of yourself as a business owner so that you can systemize your business. What do you need to do to create systems in your business so that you can deliver amazing products with little effort?<\/p>\n <\/p>\n Entrepreneur vs Business<\/u><\/strong><\/p>\n Client vs Customers<\/p>\n Services vs Products<\/p>\n Entrepreneur vs Business<\/p>\n Solo vs team<\/p>\n One and gone vs Scale<\/p>\n Profit vs Margin<\/p>\n Customize vs Systems<\/p>\n Working in the business \u2013 vs Working on the business<\/p>\n Client first (stupid idea, you need to come first) vs Profit first<\/p>\n Getting more bookings vs Grow bottom line \u2013 monthly reoccurring revenues<\/p>\n <\/p>\n 6 things to focus on in order to be a Business<\/strong><\/p>\n <\/p>\n <\/p>\n 4TH<\/sup> EDITORIAL CALENDAR. <\/strong><\/p>\n Generate consistent content.<\/p>\n Example:<\/p>\n For a topic, create Subcategories\u00a0and fill in each square with a post idea.<\/p>\n Career \u2013 Relationships \u2013 confidence \u2013 get started \u2013 Save Money<\/p>\n Then write: How to \u2013 Facts \u2013 Mistakes to avoid \u2013 Case studies<\/p>\n 20 spots, write 3 on each one = 60 topics. Over a year of posts, once per week.<\/p>\n People need to see a variety to keep coming back.<\/p>\n <\/p>\n \u00a0<\/strong><\/p>\n Then you analyze what is doing well. Give it more attention and feed what works.<\/p>\n <\/p>\n What are you going to do with little you know to turn that into a business? It all starts with content. You have to get good at it. Be creative. And you need to have something that invites people to leave their name and email. Then<\/p>\n <\/p>\n <\/p>\n <\/p>\n You can also get Hugh\u2019s business,<\/p>\n\n
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\n <\/td>\n Career<\/td>\n Relationships<\/td>\n Confidence<\/td>\n Get Started<\/td>\n Save Money<\/td>\n<\/tr>\n \n How To<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n \n Facts<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n \n Common mistakes<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n \n Case Studies<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n ![\"\"](\"https:\/\/i0.wp.com\/thinkyourself.com\/wp-content\/uploads\/2018\/04\/ikOsGHbtSEuCXItQSpCVw.jpg?resize=406%2C304&quality=89&ssl=1\")
Hugh Culver is the CEO of BlogWorks and author of Give Me a Break \u2013 the art of making time work for you<\/em>. you can find his blog at www.hughculver.com<\/a><\/p>\n